January 17, 2022

The Falcon's Top 10 Frequently Asked Questions

We are a boutique marketing agency on the Gold Coast that offers high-end digital marketing and graphic design services.

With a team of professional marketers and graphic designers, we are capable of working on large projects with short timeframes.

Our range of marketing and graphic design services helps produce profitable project outcomes for successful businesses, entrepreneurs & other premium creative agencies.

The top 10 Frequently Asked Questions

We know that working with a new agency can be scary or frustrating. If you haven't worked with us (or any agency) before, you will have a lot of questions about what we can do for you.

So whether you're interested in working with us or just wondering how we do what we do, here's a little insight into our work.

  1. What type of services do you provide?
  2. Do you have experience in my industry?
  3. Do you have the bandwidth to take on my project?
  4. How much will my project cost?
  5. How long do projects take?
  6. How does the process work?
  7. How do you charge for your services?
  8. What types of businesses do you work with?
  9. Why would we work with you instead of doing the work ourselves?
  10. Do you offer any guarantees?

1. What types of services do you provide?

If you're a successful small business owner who is passionate about your services and looking to generate even more leads and enquiries for your business, you've found the right marketing agency.

Our team works similar to a high-end medical professional, where we will actively ask you questions to find underlying issues that, if fixed or improved upon, can help make things even better for you.

So whether you need a marketing agency to build you a custom lead generation funnel or a premium brochure, we offer a boutique selection of marketing services that can help you.

If you're not sure what you need, or you don't see exactly what you're looking for on the list below, let's talk about what you're looking for.

  • Lead generation
  • Web design & development
  • Graphic design & branding
  • Search engine optimisation (SEO)

Lead Generation

We help you design and develop high-converting lead generation landing pages and funnels that can drastically increase the volume or quality of your leads & enquiries.

  • Google Ads setup & management
  • Custom lead generation funnels
  • High-converting landing pages
  • Local lead generation strategies

Web Design & Development

We can help you design and build a beautiful, professional website to promote your business and services to the right clientele. Your website also needs to convert traffic into qualified leads for your team so we will help you convert new prospects into qualified leads whilst simultaneously serving your existing clientele better, helping you save on operating expenses.

  • Business website design
  • Business website development
  • Outcome driven web strategy
  • Conversion Rate Optimisation (CRO)
  • Website photography & videography

Graphic Design & Branding

If you need professional marketing collateral or branding materials to help you market your business better and keep your marketing cohesive and on-point, let us take care of it for you.

  • Business logos & branding
  • Business cards
  • Business brochures
  • Business flyers
  • Business signage & posters
  • Advertising & marketing collateral

Search Engine Optimisation (SEO)

If you need to compete with entrenched competitors or you need to dominate your local market, our search engine optimisation services can help you acquire more clients without worrying about rising paid advertising costs and regulations.

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO

2. Do you have experience in my industry?

We work best with accountants, lawyers, dentists, pool builders, plumbers, painters, and tradies for projects big and small as we specialise in local business marketing. But throughout our professional careers (before The Falcon was formed) we've worked on marketing & design projects for hundreds of businesses around Australia, including solar companies, financial services companies, e-commerce giants and more.

3. Do you have the bandwidth to take on my project?

Our availability is constantly changing. We only work with a handful of clients at any given time to make sure that the results we're producing for our clients are never at any risk thanks to spreading our resources too thin. That said, our availability depends on a few things such as: how quickly you need a project done, what the project is, what results you're looking for, how much you can invest in the project to get quality results, etc.

We don't think every company or project is the right fit for us. Even if we have the availability, we won't take on your company or project if we don't believe we can make you a good return or if our business ethics don't match (we believe very strongly in doing good work for good people).

4. How much will my project cost?

The amount you will be required to invest in your project depends on a few things. We determine the pricing of your project based on a few factors, such as:

  • Scope of work: What work is involved to get the results you're after? How valuable are the results we're generating for you? Have you provided content for us? How important is it to solve this problem? The quantity of content and/or level of involvement will influence our fees.
  • Type of work: Are we producing a landing page or a new luxury business brand? Some types of work are more costly in terms of time, money, and agency resources.
  • Timeline: Are we able to dictate the project's timeline somewhat or is there a set deadline we're required to hit? We'll need to consider your project's budget and resource allocation.

Each engagement is unique, and while we don't believe in discounts, we are open to working with you based on different billing terms and arrangements. See "How do you charge for your services" for more information. The more upside potential for the both of us, the better.

5. How long do projects take to complete?

As we work with only a handful of clients at any given time, you can expect projects to be delivered much faster than the traditional marketing or design agency. The time to deliver your project depends on the complexity, timeline, client involvement, review and edit rounds, etc.

When you work with us on larger projects you will receive a project timeline and a general indication of when you can expect your work to be delivered.

6. How does the process work?

You can get started by contacting us directly via our website about your project or taking our eligibility quiz if you're unsure. From there we will schedule a complimentary consultation with you via a phone call, video call, or an in-person meeting (for larger projects). After learning about your business we will provide you with some free marketing advice, set project objectives, discuss estimated pricing and turnaround times. If we're a good fit, we'll send you a proposal with more information on how we will deliver your project and hit your business objectives (for larger projects) or a quote (for smaller tasks).

7. How do you charge for your services?

The Falcon has a flexible fee structure that gives you payment options to suit your business and project needs. You can choose to engage us on a flat fee, pay hourly (per billable hour), pay a set monthly retainer, pay per result, or pay a base plus performance-based bonus.

8. What types of businesses do you work with?

There are a lot of amazing businesses out there. Throughout the years we've found that the clients we enjoy working with are service-based businesses that provide real value to their clients. The goal of our agency is to help these types of businesses bring in more leads and enquiries so they can generate more revenue, increase profits, help their community, and value the work we do.

Our work produces the best results for:

  • Accountants
  • Lawyers
  • Dentists
  • Pool builders
  • Plumbers
  • Painters
  • Tradies
  • And more

9. Why would we work with you instead of doing the work ourselves?

The goal of working with a professional agency is to allow your business to free up time and money and allocate the resources to workflows that your company specialises in. It can be tempting to want to do everything yourself if resources are tight or things are going well, but it's worth taking five minutes to consider how important it is to constantly improve your business and service delivery. If you speak with us before starting a project or marketing campaign, we can help you identify high-value business objectives to go after and put together a plan to maximise your marketing returns. Even if you're just after design or branding work, your company can leverage the experience of our designers, methodology network to get premium quality work completed faster allowing you to sell more of your services and generate more results.

10. Do you offer any guarantees?

We guarantee you'll love our high-quality, error-free work - and if you find any issues in our work we will fix them up for you at our expense.

Our mission is to help small business owners generate more leads and enquiries - we do this through a boutique selection of agency services. Our team and company is aligned as a whole to serve ambitious business owners with real results, instead of padding our pockets producing boring, lifeless work for corporate giants.

Welcome to The Falcon.
Sam Brown, Head of Marketing.

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The Falcon is a Gold Coast based marketing agency that works with small business owners to generate results via marketing & graphic design services.

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