A New Website for Platinum Aquatics Results in a ~233% Increase in Organic Leads

How we save the Platinum Aquatics team over 2 hours for every new swimming pool quote request

Platinum Aquatics
Project year
2022
Industry
Construction
Category
Increase in quote requests
13.7%
Hours saved per employee
2+
Leads automatically qualified under
1 min 30 sec
About Platinum Aquatics

Platinum Aquatics is a Gold Coast based company that builds custom pools for residential and commercial buyers within South-East Queensland. The Platinum Aquatics team are experts in designing, building, renovating, and heating custom swimming pools and spas.

Resources
Project services
  • Lead generation
  • Marketing consulting
  • Business photography
  • Web design & development
Project deliverables
  • Website photography
  • Lead generation system
  • Optimised business website
  • Marketing recommendations

About the project:

After servicing the Gold Coast, Brisbane, and other parts of South East Queensland for the better part of a decade, the team has established a reputation so good that their pool building company is booked out months in advance. 

The founders at Platinum Aquatics reached out to us in late 2021, and we were thrilled to hear they wanted us to take the lead on designing their company a new business website. And throughout our conversations with their team, we uncovered new ways to help their business service their customers better.

The problem:

When we spoke to the Platinum Aquatics' leadership team in late 2021, the conversation swung quickly from just wanting a simple website to needing a marketing solution to attract the right customer, without producing more work for the already busy crew.

The founder's told us that they were swamped with project work and couldn't devote the time they needed to nurturing new prospects. The team was losing hours every day speaking to prospects who weren't the proper fit for their services or were years out from being a customer. So what did we do to fix this?

The treatment:

With so many pool and spa options available to customers, we quickly understood that prospects often found themselves confused or overwhelmed when researching their options.

We recommended:

  • A high-converting lead generation quiz
  • Professional website photography
  • A completely new business website

Our team worked closely with the founders of Platinum Aquatics to design a lead generation quiz to find out what the prospect cares most about within roughly 1 minute 45 seconds. 

The custom lead generation quiz allows Platinum Aquatics to save resources and time spent qualifying prospects by automatically providing the sales team with critical sales information. 

As a byproduct, residential and commercial prospects now receive better information from the sales team based on their timeline, wants, concerns and circumstances.

We also identified that competing local pool builders lacked congruent marketing and rarely provided prospects with high-quality photographs of their past work that represented their business in a professional manner.

Clik Visual, our exclusive creative partner, was engaged by The Falcon to produce high-end website photography from four recent Platinum Aquatics residential and commercial pool builds. 

We were given a brief by the team at The Falcon to create content for Platinum Aquatics that would be minimal and elegant, yet stand out from the rest in the swimming pool construction industry. Professional photography can often be overlooked in product and service-based businesses. Much like providing a high-quality service to clients and customers, brand imagery should also reflect that. Seeing our work seamlessly become a piece of the puzzle in the Platinum Aquatics project truly showed us that your digital image can transform how customers and clients feel about you and your business. - Ben Lukas, Clik Visual Director.

We've consistently found that professional photography combined with a conversion optimised business website design helps improve trust with the company and greatly increases sales.

Want complimentary marketing advice?

The Falcon is a Gold Coast based marketing agency that works with small business owners to generate more leads and enquiries.

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Website photography comissioned by The Falcon Marketing Agency for local pool builders
A woman browsing the purpose built business website for Platinum Aquatics
Brainstorming for the lead generation quiz we designed and built for local pool builders
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