A new brand identity for Clik Visual helps the business attract higher-end clientele

How a new custom brand identity for Clik Visual is helping the business attract higher-end clientele

Clik Visual
Project year
2022
Industry
Media
Category
Agency
Delivery time
< 2 Weeks
Project deliverables
7+
Branding satisfaction
95%
About Clik Visual

From humble beginnings, Clik Visual has grown at an alarming rate. With a reputation for servicing high-end clientele in Brisbane and the Gold Coast, the content creation agency continues to bring on new team members and offer new innovative marketing services.

Resources
Project services
  • Branding
  • Graphic design
  • Marketing consulting
Project deliverables
  • Custom branding package
  • Brand guidelines
  • Branding reel
  • Logo files and logo lockup
  • Fav icons and iconography
  • Fonts, licensing and type treatment
  • Colour system

About the project:

In late 2021, Ben Lukacs, the owner of Clik Visual contacted us about our insights into high-end business branding and the possibility of leading a branding overhaul for his content creation agency.

One of the biggest keys to Clik Visual's success has been its remarkable consistency when it comes to relationship building with the agency's clients. And as Ben grew Clik Visual through client relationships, he quickly found himself wanting to work on new photography and videography projects that both he and his staff found as exciting and rewarding as his clients. 

With years of experience under his belt, Ben has seen first-hand just how important proper positioning and branding is in a competitive market. His industry is dominated by key players who have invested heavily in building a consistent and trusted brand. And whilst Clik Visual had successfully created an identity over the years, Ben and his team knew it was time to go all-in and overhaul the brand from scratch.

The problem:

Managing two thriving content creation businesses requires a huge time investment and put frankly, the Clik Visual team just didn't have the manpower or time available to learn how to put together a brand overhaul from scratch.

Ben also wanted his company to be represented in a particular way. For example, he wanted Clik Visual to attract more of his favourite types of clientele such as luxury automotive dealers, high-ticket property developers, and elite real-estate agencies.

So rather than spend thousands of dollars in labour costs and take his team's attention away from what they do best, Ben decided it was best to give our team the lead on the project. 

The treatment:

Our approach to the branding overhaul was simple. We spoke to Ben about his vision for the agency and what his best clients appreciated. Together, we quickly understood that the new brand needed to be something sharp, cutting edge, and at first glimpse represent high quality and innovation. Ben also told us he deeply cared about simplicity and aesthetics which matched the expectations of his key clientele.

We recommended:

Jake, the head of design at The Falcon, recommended Clik Visual a custom branding package that would allow us to achieve the project's goals cost-effectively and within a matter of days instead of months. 

The custom branding package included:

  • Brand Guidelines
  • Branding Reel
  • Logo Files and Logo Lockup PDF 
  • Fav Icons and Iconography PDF
  • Fonts, Licensing and Type Treatment PDF
  • Colour System

The results:

A few months after the revamp, Ben called in to tell us that the new branding has led to the blossoming of major new projects for his business in 2022. The content production agency was also able to overhaul its business website and primary social media accounts within days.

With the help of the new branding, Clik Visual was able to easily secure new business relationships in key target markets such as luxury real estate and property development and continues to rapidly bring on new staff members, clients and projects.

You can read the testimonial from Ben in its entirety below.
Hey team, you guys absolutely fkn killed it! Thank you so much. Lucky to be a client of yours. Going to work on implementing this for Clik over the coming days. Thanks again and let me know if you need any work done on my end! - Ben Lukacs, founder of Clik Visual

We received this testimonial shortly after delivering Clik Visual's new custom branding package, and yes, it made out day.

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