Guarantees that help protect your investment.

Tell your account manager, or email support@thefalcon.com.au. For the 30 Day Risk-Free Guarantee, let us know within 30 days of delivery. For the Performance Guarantee, let us know within 30 days after day 90. We then review the campaign and confirm eligibility.

A person or business who first contacted you through a call, form or booking tracked to your campaign, and who then paid you or booked a paid job with you. Existing customers, spam, sales calls and job seekers don't count.

No. For new clients, the Performance Guarantee applies to Google Ads management where The Falcon manages the campaign end to end. It's set out in Schedule 2 of your agreement. Clients who engaged us before 21 September 2026 keep the guarantee that applied when they signed.

Yes. The Performance Guarantee requires your ad spend to be funded at or above the agreed minimum for the full 90 days, with no gap longer than 3 consecutive days.

The Performance Guarantee waives The Falcon's management fees but you will still need to fund your Google Ads or pay for any services outside of your chosen package inclusions.

The other conditions also apply for the full 90 days: we manage the campaign end to end, you don't pause, edit or run other campaigns in the account without telling us first, you give us the access and approvals we ask for (including approving your landing page within 3 business days), your tracked number is answered or calls are returned within 2 business hours, you record lead outcomes when we ask, our tracking code stays on your landing pages, and Google doesn't suspend your account or Business Profile for a reason relating to your business.

For transparency, you can find the full list of Performance Guarantee terms available online. It is also worth mentioning that we have never had a client have to claim the Performance Guarantee thanks to our rigorous discovery process.