“Flightpath Framework”

A three-stage customer acquisition system engineered to produce transformational results within as little as a few weeks — supported by a Performance Guarantee.

Complimentary 90-day Performance Guarantee included on eligible packages. Terms apply.

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Our proprietary process

The Falcon's “Flightpath Framework”. A 3-stage customer acquisition system, engineered to deliver profitable results quickly.

01

Stage 1 — Flight Plan Session

Discovery & ROI Forecast

The Falcon conducts an online discovery and forecasting session to define your ideal customer, commercial goals, and expected ROI. The outcome is a precise flight plan — a clear path to acquiring new customers online for your business.

Complimentary 90-day Performance Guarantee included on eligible packages. Terms apply.

Discovery & ROI Forecasting

Clear recommendations on how much to invest based on your service pricing, demand, and growth goals.

Ensuring your forms, CRM, and call tracking capture every enquiry accurately. If you don’t have this setup, The Falcon can take care of it.

Identifying who you compete with in your local market and where opportunities exist to outperform them.

AI-powered research combined with our expertise working with over 147+ businesses across Australia

Understanding Your Advertising Options

Choose between standalone Google Ads management or a complete end-to-end acquisition system powered by The Falcon.

Client advisors can offer a breakdown of each Google Ads package during your initial consult if you need help selecting the right inclusions.

For specialised projects or pricing, The Falcon can prepare a tailored scope or quote based upon your specific requirements.

02

Stage 2 — Build

Smart Funnel & Conversion Engine

The Falcon builds a high-performing acquisition system designed to capture and convert demand quickly. This includes a tailored Google Ads campaign, a purpose-built landing experience, accurate ROI tracking, and automated follow-up sequences that work together. For simplicity, our experts often refer to these systems as a unified Smart Funnel and Conversion Engine.

Smart Funnel Setup

A high-converting landing experience. Purpose-built to turn visitors into enquiries, tailored to your services and brand.

Structured to reach customers who are actively searching and ready to buy via a targeted Google Ads setup built to capture new leads.

A clear, value-driven proposition crafted to help your business stand out from competitors in your local market.

Conversion Engine

Setting up result tracking and ROI reporting so you can see results clearly as part of your personalised “Conversion Engine”.

Every form submission, phone call, and enquiry recorded for full transparency and clarity. Offering proof of a direct ROI.

Auto-responder workflows via Email/SMS designed to keep prospects engaged and naturally squeeze new enquiries into paying customers.

Systems and behind-the-scenes systems deployed by The Falcon that help filter time-wasters and distribute genuine commercial opportunities to the right team member, at the right time.

03

Stage 3 — Scale

Accelerator Engine & Market Dominator

In Stage 3, the system is optimised and expanded for scale. The Falcon enhances performance, increases efficiency, and identifies additional growth channels worth pursuing; giving your business the opportunity to reach significantly more potential customers in your service locations.

Accelerator Engine

Continuous tuning to increase lead volume, reduce cost per lead, and enhance efficiency.

Your new 24/7 client portal gives a simple snapshot of performance trends and new opportunities.

Strategic adjustments made from real customer behaviour, competitor movement, and lead quality insights.

Market Dominator

Increase visibility across more areas to capture a larger share of local demand.

The team can even offer you options like retargeting, Display, YouTube, or Local SEO campaigns (where applicable).

Reviewing performance and adjusting strategy

Showing you clear ROI reports

417%

Increase in new leads

Image Credit: Leadify

Group photo of the Leadify team at their office in Varsity Lakes

"The Falcon guys primarily assists with our website and advice helping our internal team carry out complex organic marketing strategies... You can imagine how important it is for us to work with a partner that can provide..."

Mark Ragel, CEO of Leadify