Our Process

Flightpath Acquisition Framework

For established service businesses in Australia that want to acquire new customers and increase sales by capturing qualified local buyers in under 90 days — guaranteed.

See An Overview of the System

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Our proprietary System

The Falcon's “Flightpath Acquisition Framework”. A three stage system to capture qualified local buyers.

Acquire new customers in less than 90 days or we will work up to a month for free. You also are protected by our 30 Day Risk-Free Guarantee. Terms apply. Complimentary 90-day Performance Guarantee included on eligible packages.

01

Stage 1 — ROI Flight Plan

Discovery, Strategy & ROI Forecast

An online discovery, strategy and forecasting session showing your ideal budget scenarios, expected sales, monthly enquiry volume scenarios, growth potential, and clear ROI projections. You'll know exactly what you're investing in and what types of results you can expect to see once everything is up and running.

Discovery & ROI Forecasting

What results you can expect, including monthly sales estimates and cost-per-lead projections for your specific services.

Your recommended budget based on what it takes to generate profitable results in your market.

Verification that your tracking captures every enquiry — forms, phone calls, and bookings. The Falcon installs any missing systems.

Competitor analysis showing who you're up against locally and where opportunities exist to win more customers.

If the ROI Flight Plan session shows the numbers won’t work in your favour, we’ll tell you move forward with anything.

Understanding Your Advertising Options

Choose between standalone Google Ads management or a complete end-to-end acquisition system powered by The Falcon.

Client advisors can offer a breakdown of each Google Ads package during your initial consult if you need help selecting the right inclusions.

For specialised projects or pricing, The Falcon can prepare a tailored scope or quote based upon your specific requirements.

02

Stage 2 — System Installation

Smart Funnel, Conversion Flight Control, & Google Ads Engine

Your complete customer acquisition system gets built and activated. High-converting landing pages designed for your services, comprehensive tracking to capture every enquiry, Google Ads campaigns targeting ready-to-buy customers, and all the infrastructure needed to turn searchers into sales enquiries. Everything is branded to your business and integrated with your existing sales process.

Smart Funnel

High-converting landing pages designed specifically for your services and branded to match your business.

Clear service presentation that drives qualified customers to take action — phone calls, form submissions, or bookings.

Mobile-optimised pages that capture enquiries across all devices, ensuring no potential customer is lost.

Strategic conversion points throughout the experience that are complete with your branding and match your sales process.

Conversion Flight Control

Complete lead tracking showing exactly where every enquiry comes from and what marketing activity generated it.

Bulletproof form and optional phone call tracking so no enquiry slips through the cracks, even when your team is busy.

Integration to your existing software and customer management system to ensure seamless follow-up and record keeping.

Automated email and SMS sequences that follow up with new enquiries instantly, increasing conversion rates.

Google Ads Engine

High-intent keyword targeting that captures customers actively searching for your services right now.

Service area targeting ensuring your ads only appear to potential customers in your target locations.

Competitor gap identification revealing where your competitors are weak and where you can quickly capture more market share.

Ads specifically designed to attract ready-to-buy customers who are prepared to make a purchase decision.

03

Stage 3 — Optimisation & Scale

Automation Engine, Lead Velocity Loop & Optional Market Dominator

Automated follow-up systems ensure no enquiry is missed while continuous optimisation eliminates wasted spend and amplifies what's working. Email sequences, SMS reminders, instant notifications, and missing-call textbacks work 24/7. Each week, the system gets stronger — improving lead quality, increasing enquiry volume, and driving down acquisition costs. By Day 90, you'll have a proven, predictable customer acquisition system.

Automation Engine

Automated email sequences that nurture new enquiries and keep your business front-of-mind.

SMS reminders and confirmations that reduce no-shows and keep customers engaged throughout the sales process.

Instant notifications to your team when new enquiries arrive, ensuring fast response times.

Missing-call textback systems that automatically follow up when you can't answer, recovering otherwise lost opportunities.

Lead Velocity Loop

Systematic elimination of wasted advertising spend by identifying and removing underperforming campaigns.

Doubling down on winning ads and marketing angles that generate the highest quality enquiries.

Ongoing improvements to landing pages and conversion paths based on real performance data.

Continuous increases in inbound qualified customer quality and sales enquiry volume as the system learns what works for your business.

Market Dominator (Optional)

Full Google ecosystem coverage including Search, Display, YouTube, and Discovery campaigns for maximum market presence.

Unlimited campaigns across all your services and locations, allowing aggressive expansion without constraints.

Weekly strategy calls with senior specialists to rapidly adapt to market changes and capitalise on opportunities.

Aggressive optimisation and split testing to improve conversion rates and reduce customer acquisition costs continuously.

Included at no extra cost with Flightpath Dominator package only

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Welcome Gift

Claim up to $1,750 in credit for Google Ads.

The Falcon can help your business, if eligible, claim credit towards Google Ad campaigns. New accounts only. Terms apply.

Claim My Google Ads Credit

How Google Ads offers work

Access The Falcon's unparalleled network of partners, skilled talent, and trusted expertise.

Our partners

Operating in partnership with leading global institutions across online advertising, business software, and education.

All product names, logos, and brands are property of their respective owners.

trusted by leading institutions

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Ready to take flight?

Let’s start with a few simple questions about your goals so we can let you know if this may work for your business.

Calculate My Sales Results

Have Questions? Get in touch