Advertising & marketing services

Most clients start seeing qualified enquiries within as little as 72 hours of launching their Flightpath Acquisition Framework campaigns.

• Week 1: We complete your ROI Flight Plan — a detailed forecast showing expected cost-per-lead, enquiry volume, and budget recommendations before you spend a dollar on ads.
• Week 2: System installation (tracking setup, campaign build, landing page optimisation, automation configuration).
• Weeks 3-7: Campaigns go live and enquiries begin flowing. Initial optimisation happens daily.
• Weeks 8-12: We scale what's working and eliminate what's not. Most clients hit their stride here.
• Day 90: Performance checkpoint. If you haven't seen more leads than when you started, we'll work for free for up to a month.
• The exact timeline depends on your industry, competition, and service area — but we've built this system from 147+ implementations, so we know what "good" looks like for your type of business.

Ready to see your forecast? Calculate your potential ROI here.

Here's what realistic success looks like:

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For most service businesses: You should break even or better within 90 days. That means the revenue from new customers acquired through our system covers your ad spend plus our management fee.

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Strong performers: Some clients see 2-5X ROI in the first quarter, especially in trades, professional services, and wellness businesses with strong unit economics.

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What success requires from you: You need to answer enquiries promptly (our automation helps), quote competitively, and close at your normal rate. We bring you the customers; you deliver the service.

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Our 90-day guarantee exists because we're confident in the system — but we can't guarantee results if enquiries aren't followed up or quoted properly. That's why we help you optimise your sales intake process during onboarding.

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See what other service businesses achieved: Browse our case studies.

For most service businesses, 1-2 new customers cover your monthly investment (ad spend + management fee).

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Here's an example:

• You're a plumber with an average job value of $800
• Your monthly investment with The Falcon: $2,500 (Accelerator) + $2,000 ad spend = $4,500 total
• You need 6 jobs to break even (6 × $800 = $4,800)
• At a 20% close rate, that's 30 qualified enquiries needed
• At $25 cost-per-lead, your $2,000 ad spend generates 80 enquiries
• You close 16 jobs = $12,800 revenue
• ROI: 185% in month one

This is why we focus on service businesses with clear demand and decent average job values — the math works fast.

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Your ROI Flight Plan will show your specific numbers before you commit to anything.

Both options work, but here's what we've learned from 147+ clients:

The complete acquisition system delivers results fastest because everything works together. Google Ads without conversion-optimised landing pages waste money. Landing pages without proper tracking leave you blind. Tracking without follow-up automation loses enquiries.

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That said, we do offer:

• Individual services (Google Ads management, website design, landing pages, tracking setup)
• One-off projects (website builds, campaign audits, conversion optimisation)

Common path: Many clients start with a specific need (website, Google Ads setup) and expand to the full system once they see results.

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Our recommendation: If you want predictable customer acquisition within 90 days, start with the complete system. If you're testing or have existing infrastructure, an individual service might make sense.

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Not sure which path suits you? Book a 15-minute discovery call and we'll recommend the best starting point.

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