How Golf Journeys Achieved a 226% Increase in New Clients

Over the past year, Golf Journeys has transformed into one of Australia's fastest-growing travel companies for golf lovers. Mark Hawley, the owner, knows this success didn't happen by chance. It's been a result of hard work and dedication from him and his team. They understand that the golf travel market is both profitable and competitive, with many established players vying for customers.

To stand out, Mark and his team focused on attracting new customers online and converting their website visitors into leads and paying clients. They aimed to establish a strong online presence locally and nationally. Mark believes that the journey for a customer begins the moment they find Golf Journeys online, so they focused on creating marketing materials and destination guides to make booking effortless.

Challenges:

• Competing in a tough, competitive niche market.
• Facing well-established competitors.
• Needing to increase the number of leads significantly.
• Having a strict deadline to launch before travel restrictions were lifted.
• Requiring an online booking system for unique events.

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Solutions:

• Designing and building a new website with a focus on generating leads.
• Setting up marketing funnels and handling technical aspects like SEO campaigns.
• Developing custom destination guides for major locations.
• Creating lead generation funnels for each event.
• Implementing an online booking system and payment processor.