Bio & Qualifications

Sam Brown

Managing Director

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With over a decade managing advertising campaigns for service businesses—including coming onboard with Leadify as the company's first employee and scaling to 25+ staff as VP of Growth—Sam Brown founded The Falcon in 2021 after seeing the same problem repeatedly: traditional agencies delivering clicks when business owners needed qualified customers and sales.

During his time at Leadify, Sam's campaigns generated over USD $10 million in revenue for clients and produced more than 93 lead generation subsidiary brands. He also led the marketing strategy that helped Leadify achieve 30% month-over-month growth throughout 2021, cementing his expertise in building scalable acquisition systems for service businesses.

Sam holds certifications in Google Ads, Meta Advertising, and Webflow Development, and has invested well over six figures and counting in advanced marketing training.

Before Leadify, Sam worked with global platforms including Desygner (now Fluer), where he was one of the few members responsible for the website overhaul that contributed to explosive growth globally from 3 million to 20 million users . These experiences taught him what separated agencies that deliver traffic from those that deliver customers: systematic conversion architecture, not just ad management.

Since founding The Falcon in 2021, Sam has proven the model works. The agency now serves 147+ Australian service businesses, manages millions in ad spend across Google & Meta, and maintains a performance guarantee backed by proven advertising frameworks.

Throughout his career, Sam has partnered with businesses across solar and battery storage, early learning and child care, construction, property, financial services, healthcare, and professional services.

Recent client results for The Falcon's clients under Sam's leadership include:
  • 417% increase in organic qualified leads for Leadify within 12 months
  • 226% increase in new clients for Golf Journeys within 12 months
  • Delivered multi-figure campaigns for multiple clients under NDA
  • Produced more than 278,600 qualified leads
  • And more...

With millions in ad spend under management and a track record of turning established businesses into market leaders, Sam brings a clear-eyed view of what works in today's competitive digital landscape.

The Falcon's approach reflects Sam's core belief: the right acquisition system delivers customers, not clicks. That's why every client receives ROI forecasting before launch, complete tracking and attribution, and a 90-day performance guarantee—backed by systems that have been proven across 147+ Australian service businesses.

Qualifications & Certifications:

  • Google Ads Certified
  • Meta Advertising Certified
  • Webflow Development Certified
  • Bachelor of Business, Major in Marketing (Griffith University)
  • Six-figure investment in advanced marketing and advertising training

Industry Expertise:

Solar & Battery Storage | Early Learning and Child Care | Construction & Trades | Property Services | Financial Services | Healthcare & Wellness | Professional Services | Beauty & Personal Care

Professional Affiliations:

To explore Sam's professional background and connect with him, visit his LinkedIn profile at https://www.linkedin.com/in/sam-brown-marketing/

QUESTIONS? NEED SUPPORT?
Reach out to our team with any questions about working with The Falcon, engaging in our services, or using this website. We're here to support your understanding of our platform and services.
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