Before launching The Falcon in 2021, Sam led the marketing department at Leadify, managing large-scale lead generation for national service brands. He also worked with global platforms like Desygner (37M+ users as of writing), shaping user acquisition strategies across key markets by utilising platforms like Google.
These two key roles cemented his expertise in building scalable marketing systems that translate into new customers and real business outcomes.
Throughout his career over the last decade, Sam has partnered with brands across sectors including solar and battery storage, luxury beauty, construction, property, and financial services. His focus is on helping businesses scale sustainably through high-performing campaigns, lead generation funnels, and clear, transparent reporting. This approach has positioned The Falcon as a trusted growth partner for service-based business owners and internal marketing teams aiming to move beyond vanity metrics.
Sam holds certifications in Google Ads, Meta Advertising, and Webflow Development, and has invested over six figures in advanced marketing and advertising training.
With millions in ad spend under management, Sam brings a clear-eyed view of what works—and what doesn’t—in today’s competitive advertising landscape.
